Best Lead Generation tool

Lead generation tools are software solutions that help businesses identify, attract, and convert potential customers into leads. They can be used to create and manage forms, landing pages, and other types of content that capture lead information. Some common features of lead gen software include:

  1. Form and landing page builders: To create custom forms and landing pages that collect lead information.
  2. Lead scoring and segmentation: To prioritize and categorize leads based on their level of engagement and fit.
  3. Email marketing: To nurture leads with targeted, automated email campaigns.
  4. Lead tracking and management: To store and organize lead information, and track their interactions with your business.
  5. Integrations: With other tools, such as marketing automation, CRM, and analytics software, to streamline workflows and gain insights into lead behavior.

So, what is the best lead generation software for you? The best lead generating software for your business will depend on your specific needs and requirements, so it’s important to evaluate each one based on its features, cost, and ease of use.

Top six free lead generation tools:


OptinMagic is the best cloud-based free lead generation software, conversion optimization, and marketing automation solution to grow your email list, generate leads, and increase revenue. Want to know how it’s the best tool to help you reach your goals?

OptinMagic users’ amazing journey starts with the time of installation all the way to publishing your first campaign. It comes with a drag-and-drop form builder that allows you to create and deploy a campaign in just a few steps. OptinMagic provides you with a huge range of pre-built ready-to-use templates for your different needs with highly customizable options. Where users allow customizing headlines, messages, images, style, layout, and colors, without requiring any coding. Even users are able to create a range of opt-in forms with the drag-and-drop form builder, including floating bars, lightbox popups, sidebar forms, and slide-ins.

When you take OptinMagic as your partner, its powerful call-to-action guarantees you increase your pageviews, leads, and sales. You can put the provided opt-in forms across your site to capture your audience’s attention and improve user experience (UX). Moreover, integration with services like MailChimp, Active Campaign and Zapier strengthens the power of OptinMagic.

OptinMagic is fully compatible with all devices and browsers so you don’t need to worry about how your pop-ups look on your visitors’ screens. That’s not the end, its live preview option gives you an instant taste of your customization to check how your campaign would appear and work over your live website right inside the builder! Additionally, the software team is hands down the best on the market for helping their customer whenever customers get any issues.

2. Leadfeeder

Leadfeeder is a B2B sales and marketing tool that helps businesses identify and track website visitors and turn them into leads. It works by integrating with Google Analytics to provide information about the companies visiting a website, including details about their location, industry, and behaviour on the site. 

This information can then be used to improve lead generation, sales and marketing strategies, and overall customer engagement.

3. Adoric:

Adoric is a marketing automation platform that provides businesses with a suite of tools for creating and managing marketing campaigns. It offers features such as website and landing page builders, email and SMS marketing, form creation and free lead generation tool, and campaign tracking and reporting.

The platform aims to help businesses streamline their marketing efforts, improve lead conversion rates, and increase customer engagement and loyalty.

4. HubSpot:

HubSpot offers a free version of its all-in-one marketing, sales, and customer service software that includes free lead generation tools. The free version provides access to core features such as contact management, email marketing, and a basic CRM, making it a good option for small businesses and startups. With the free version, users can create forms and landing pages, run simple workflows, and generate reports on website traffic and leads. However, there may be limitations on the number of contacts, email sends, and other features compared to paid plans.

5. Sumo Email Capture:

Sumo is a suite of tools designed to help website owners and online marketers grow their email lists, increase website traffic, and boost engagement with their audience. It offers a range of tools and features, including email capture forms, social sharing buttons, and heat maps, among others. Sumo’s goal is to make it easy for website owners to grow their online presence and generate more leads and sales.

With Sumo, website owners can add custom opt-in forms to their site to encourage visitors to subscribe to their email list. They can also see which pages on their site are driving the most traffic, and use this information to optimize their site for better conversion rates. Additionally, Sumo provides analytics and reporting features to help users measure the success of their campaigns and make data-driven decisions about their marketing efforts.

6. Zoho CRM:

Zoho CRM provides features such as sales automation, marketing automation, customer support, and analytics. It integrates with other Zoho and third-party apps to provide a comprehensive CRM solution and business lead generation software for businesses of all sizes.

Zoho offers a free trial for its customers to test the software before committing to a paid subscription. The free trial usually lasts for 15 days and gives you full access to all the features and functionalities of the software. You can sign up for the free trial on the Zoho CRM website.

We hope this article will guide your business very well. Choose your free lead generation tools wisely depending on your need and aim.

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